Tour Operator’s 300% ROI with Pay Per Call
Quality Legal Lead Generation
The lead generation process of a personal injury practice in Florida changed through a multistage pay per call verification system. So specific campaigns under different case types (auto accidents, slip and falls, medical malpractice) have unique tracking numbers. An intelligent IVR pre qualified callers with specific accident dates and injury queries before linking them to attorneys. Thus, serious inquiries were reduced by 83% while increasing case acceptance rates by 140%. Further flagged were high value calls mentioning certain factors, such as hospital stays and lost wages for immediate affiliate attention.
Filtering Serious Case Inquiries
The most profitable innovation that the law firm has actually incorporated is the provision of its call system with the local traffic accident reports. Previously, when a caller mentioned a recent crash, a paralegal would have been able to access the police report term atthat time to further validate. In the span of 12 months, that campaign of 156,000 calls produced 428 lucrative cases worth 8.2 million in settlements. Call quality rather than volume was emphasized to obtain a 22:1 ROI. The figures showed that, if properly structured, legal pay per call programs can be so much more effective than traditional lead services.
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