Smart Speakers for Travel Booking Calls

Voice Commerce Call Generation

Smart speakers are indeed a relatively fresh pay per call channel, as 35% of owners have at least once employed voice assistants to look up services. The successful implementation of smart speaker call strategies begins with optimizing for conversational phrases rather than keywords. Commands that are more action oriented (“connect me to a solar energy consultant”) have a better conversion than information requests. The brand should also stake a claim on the voice search turf via platforms such as the Alexa Skills Kit of Amazon, so as to ensure business information and call capabilities are delivered correctly. The most successful implementations leverage voice activated pay per call ads that give immediate benefit (“Ask Alexa to call for your free roof inspection estimate”) rather than generic brand endorsements. Call options should be featured prominently in voice search results since 72% of smart speaker users complete an action upon the first response they receive.

From “Alexa” to Live Agent

Imagine the calls on a smart speaker or something, technical integration brings success. You can also deploy Amazon’s Alexa Calling and Messaging or Google’s Voice Assistant Connect to make that feature live for directly initiating calls with voice commands to avoid noisy interruptions. Local businesses must also establish NAP consistency across directories to be eligible for the call feature in voice search results. Interactive voice ads that filter the leads via simple Q&A and connect them to agents are some advanced strategies. A call center handling smart speaker related queries would adapt to the different expectations of a voice assistant user as about 70% expect immediate and hold free response. Tracking is needed for very specific attribution as most calls are viewed as forwarded numbers through a smart speaker; to identify the high intent traffic source, solutions like call tracking prefixes would be used.

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