Recruiting Travel Affiliates for Call Campaigns

Building a Winning Affiliate Network

While recruiting good affiliates has common applications, one needs to show better earning potential through case studies and real time performance dashboards. Good programs also develop destination specific affiliate kits that include sample ad creatives, proven landing page templates, call scripts optimized for specific travel niches such as honeymoon, family, or adventure travel. They develop tiered commission structures to reward better payouts for higher volumes, even including perks like assigned account managers. The best affiliates conduct regular webinars to showcase new offers and optimization methods, thus positioning themselves as “educators” rather than just vendors. They build referral programs where the owning affiliate receives bonuses for every new publisher who meets a threshold level of performance created by the viral growth loop.

Attracting and Retaining Top Talent

Retention strategies are all about making sure that top affiliates feel appreciated through benefits that are kept exclusive. High performers will gain early access to new destination offers, private negotiation rights regarding custom payouts, and invitations to an annual mastermind event. The best programs would provide white labeled marketing material that allows affiliates to promote the offers while preserving their branding. They also set up advisory boards to gather input from top producers on new features and offer development initiatives. In the more sophisticated recruiting segment, predictive analytics are utilized to identify affiliates at risk for churn, offering distractions such as one off coaching or a temporary boost in payouts. Successful programs also recognize that there are differences between affiliate types content publishers and paid traffic specialists and have separate tracks for onboarding, optimized for these different approaches and needs.

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