Pay Per Call Wins for Safari Booking Agencies
Home Services Call Perfection
The national home services platform implemented pay per call routing, resulting in transformed lead quality and improved partner satisfaction. By creating specific call trees to cover 87 different kinds of service from appliance repair to window replacement they reduced misrouted calls by 91%. The system enabled linking callers’ ZIP codes to pre vetted local contractors within their service areas. Another feature of the system was the capability of matching real time availability, which only routed calls to providers with immediate capacity, increasing answer rates by 63%. Their patented call scoring system then analyzed conversation behaviors to differentiate between serious homeowners and price shoppers.
Matching Homeowners to Specialists
Their breakthrough lay in merging their call platform with contractor calendars. When homeowners would mention certain availability windows, the system might immediately cross check local provider schedules during the call. That reduced the average time between booking appointments from 3.2 days to just 6 hours. The pay per call system generated 28,417 qualified service calls over six months, having an 89% conversion to booked jobs. Contractor partners said that customer satisfaction scores for call generated leads were 42% higher than those for online form submissions, highlighting the importance of an immediate human connection in home services.
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