Luxury Travel Agency’s Pay Per Call Success
Revolutionizing HVAC Lead Acquisition
An HVAC contractor working in the residential field in Phoenix had set up a pay per call strategy that took advantage of extreme temperatures to generate service calls with high intent. Their system automatically adjusted bids according to real time weather updates and increased spend when temperatures rose over 100°F or dropped below freezing. Call campaigns were segmented on the basis of equipment type, with distinct numbers for furnace, AC, and heat pump inquiries. Each of these numbers allowed their call center to efficiently route calls to technicians assigned specific to those systems, translating into a 63% reduction in callback rates. The company used urgency in their mobile advertisements by projecting real time wait times during spikes in temperature.
Seasonal Call Campaign Mastery
In a breakthrough, the HVAC company was able to implement AI call analysis that detected replacement opportunities during routine service calls. By training their system to recognize phrases like “how old is your unit” and “energy bills increasing,” they found 38 percent more replacement leads than even traditional methods did. Households thinking about upgrades before the change of seasons are icing on the cake for the campaign as they will be captured before heavy weather arrives. Their $45,000 pay per call program generated Over 12 months, it produced 1,207 qualified service calls and almost $593,000 in revenue.
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