High-Value Safari Bookings via Phone Leads

Automotive Lead Generation Secrets

The very first step to maximize pay per call revenue for auto services would be to drive traffic to vehicle specific repair keywords such as “BMW brake service” or “Ford transmission specialist.” These convert much better than the very basic keywords. Set a sense of urgency with time sensitive offers (“$50 off if you call today”) and emphasize convenience items such as loaner cars or shuttle service. Landing pages should contain service menus displaying a range of prices and certification badges to establish credibility and build trust. Click to call buttons should be on mobile pages since most auto service calls would be coming from smartphones. Use geo targeting to attract customers around your shop, and then gradually expand the radius of targeting depending on call volume and conversion rates.

Maximizing Conversion From Auto Calls

Train the service advisors to better convert calls into appointments through proactive control over the time offered for the appointment rather than passively asking when the caller would like to come in. The highest converting pay per call auto campaigns tend to incorporate diagnostic specials, “Free check engine light scan,” or maintenance package specials. Employ call tracking to ascertain which vehicle makes and models yield the most profitable jobs. Establish separate campaigns for various services—collision repair, routine maintenance, performance tuning—since they appeal to different mindsets of customers. Evaluate call durations to arrive at an even more refined call handling: brief scheduling for oil changes versus longer special discussions for something major. Offer retargeting incentives in the form of phone only discounts to encourage those who came to the service pages on the site without calling.

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