Pay-per-call establishes a direct channel between your travel business and high-intent travelers who want to book via phone. Whereas in PPC you would pay for clicks, you would only incur costs for qualified phone leads that convert into actual bookings for flights, hotels, or tour packages. This performance-based marketing ensures that you maximize the return on investment for every dollar you put in.
According to our data, luxury resorts, last-minute hotel bookings, cruise package discounts, and boutique tour operators have clearly excelled using pay-per-call. Generally, these segments reach out to travelers who prefer talking to agents prior to booking for further clarification concerning particular requests, upgrades, or complicated itineraries. Conversion rates have been observed to be 3-5X higher than online bookings in these categories.
We have a sophisticated call tracking system with a unique phone number for different campaigns. The platform is capable of drawing detailed call analytics including call duration, caller location, call recordings, and of utmost importance, whether the call resulted in a confirmed booking. Through our realtime dashboards, you will know specifically which campaign is bringing the most profitable calls into your business.
The main factors affecting cost per-call would be popularity of destination (i.e., calls to resorts in Maldives would cost more than those to domestic hotels), seasonality (higher call prices during peak travel periods), and booking value (luxury properties can justify higher call costs). We continue to optimize bids in order to ensure that you’re getting quality calls at sustainable CPAs, which in turn ensure positive ROI.
The phone bookings convert better due to three reasons: 1) they are further down the decision journey; 2) they can upsell in real-time conversations more efficiently; 3) less cart abandonment occurs with phones than with online bookings. According to our data, phone bookings are worth an average of 20-30 percent more than online bookings in the travel sector.
After onboarding, we’ll be operational with your first campaigns in 2-3 business days, including the approval of your dedicated tracking numbers, configuration of call routing to your chosen booking agents or call center, and testing the initial campaigns. Call volume will ramp up quite significantly within the first week of the launch for most of our clients.
Definitely. We deal with the luxury travel segment, covering 5-star resorts, private villa rentals, luxury safari operators, and boutique cruise lines. Within such customers, we design unique call scripts that address exclusivity, personalization in the booking experience, and higher average order value through upselling.
In terms of geographic target specificity, we can target calls by country, region, city, or even by specific zip codes-the works, really. In the case of international campaigns, we can route calls to multilingual agents, depending upon the location of the caller. Also, it is possible to exclude from the targeting low-value regions in order to maintain an optimum quality of calls and conversion.
We dynamically optimize our scripts based on: 1) caller intent signals from their ad interaction, 2) real-time inventory/pricing data, and 3) proven psychological triggers for travel bookings. There are specific sections in the scripts for objection handling, creating urgency due to limited availability, and seamless transition for upselling.
Our budget is, indeed, flexible, as the platform allows full capability spending during peak seasons (holidays or summer vacations) and allowing scaling down expenditure during lull periods. There are no long-term contracts: full control over daily/weekly/monthly budgets can be retained and real-time adjustments made to the setting.
Publishers earn competitive payouts for every qualified call delivered to our travel partners. There are different criteria based on the time length and quality of calls; calls that were converted into bookings earn higher rates of payout. The superstars can earn bonuses for exceeding volume targets or delivering high-quality bookings.
Four categories that currently perform exceedingly well are All-inclusive resort packages; Last-minute flight+hotel deals; Luxury cruise itineraries; and Adventure tours package. Real-time conversion data are made available to publishers in optimized traffic to the conversions.
