Display Ads That Convert to Travel Bookings
Display Ads for Travel Call Bookings
Build mobile optimized banners that feature your agents available to talk in real time to maximize pay per call travel bookings through display advertising. Utilize destination specific graphics and clear value propositions such as “Your Greece expert is waiting – call now!” Implement dynamic number insertion to display a local office number that matches the viewer’s country. Target premium travel sites and airline booking portals where users are, at that time, in a vacation mindset. For luxury operators, deploy real time HTML5 ads showing availability status: “2 suites left call to claim.”
Designing Banners That Get Dialed
The most effective travel call ads instantly deliver social proof, in the form of “128 travelers called about this resort today.” Use lively animated banner ads, with agents answering phones ringing off the hook with travelers in the back. A cruise company might have a series of call triggered interactive ads that lets the user watch a different itinerary open up each time they call. Frequency cap them to save them from banner blindness, while keeping that particular top of mind awareness product. Check to see what ad sizes do better the rectangle 300×250 for desktop, 320×50 mobile leaders for on the go bookers. Retarget display viewers who did not call, with sequential messaging that addresses the specific destination interests.
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