Travel Call Conversion Benchmarks Benchmarking travel pay per call performance is very destination and product type specific. Thus luxury cruise consultations average 4.2 minutes with a conversion to booked sailings at 22%. In contrast, mainstream cruise enquiries will have lower average call lengths of 2.8 minutes but will have a much higher conversion of 31%. […]
Choosing Travel Call Center Partners Successful travel pay per call schemes do require call center partners having deep destination knowledge instead of old fashioned telemarketing capabilities. Premium cruise specialists employ agents certified by major cruise lines who are knowledgeable about specific ship layouts and onboard amenities. Luxury tour operators should confirm that prospective partners are […]
White Label Call Solutions for Travel White label pay per call services give travel enterprises the opportunity to preserve customer perception of a direct service while taking advantage of a specialized call center infrastructure. Luxury tour operators exploit these services to extend 24/7 concierge style support, complete with wholly branded call handling that features custom […]
Protecting Travel Call Campaigns Travel pay per call programs function at the nexus of unique fraud risks that include fake inquiries from competitors, prank calls, and credit card testing attempts disguised as booking inquiries. Sophisticated prevention systems analyze call patterns to detect unusual behaviors that include repeated calls from the same number inquiring about different […]
Navigating Travel Call Regulations Travel companies that engage in pay per call campaigns must comply with a complex web of telecommunications and consumer protection regulations that differ from country to country and region to region. In the U.S., TCPA compliance requires that prior express written consent be obtained in the case of an automated call […]
Strategic Budgeting for Travel Calls In order for travel brands to run an effective pay per call budget, destination lifecycle understanding and booking curve profiling come into view. Quite a few smart marketers allocate 30 40% of their call budget between January for cruise bookings and between September for ski vacations. Separate pools are created […]
Tracking True Call Conversion Value Complete ROM assessment of travel pay per call campaigns necessitates integration with the booking systems to monitor the customers’ full life value. Sophisticated marketers link the call platforms to the property management systems, which take into account the onboard spending and revenue in future trips in addition to the initial […]
Optimizing Travel Call Campaigns Optimization of travel pay per call campaigns demands the finely chiseled granular call analytics that reveal the true conversions paths. Successful marketers will analyze the duration distributions of the calls by destination since some of these destinations generate longer, more valuable conversations. They also use measurement of drop off points along […]
Managing Travel Call PPC Campaigns Efficient management of pay per call PPC travel requires techniques peculiar to it rather than traditional clicking optimization. Successful ad campaigns for destinations have ad groups structured by booking funnel stage, eg informational inquiries such as: “best time to visit Bali” from transactional inquiries such as: “Maldives overwater villa deals”. […]
How Travel Call Agencies Maximize Conversions Professional pay per call agencies deliver comprehensive services to travel brands for transforming customer inquiries into booked travel. Such agencies first start with call flow design, devising customized IVR trees to screen callers according to destination preferences before routing them to agents who have been trained for that area. […]