Federal Trade Commission Call Marketing Rules Under the Telemarketing Sales Rule (TSR) and other consumer protection laws, the Federal Trade Commission (FTC) enforces important regulations regarding the pay per call type of marketing. Major requirements include a disclosure of material terms of the offer before capturing payment information. With pay per call this entails disclosure […]
Navigating TCPA for Call Performance Marketing The TCPA stipulates a number of requirements for pay per call marketers, especially regarding consumer consent requirements and call limitations. Express consent in writing is a prerequisite for automated or prerecorded calls to mobile numbers under TCPA rules, combined with a clear mention that those calls could be done […]
Managing Multi-State Call Compliance State regulations governing pay per call marketers are far too diverse. In addition to federal TCPA/FTC rules, states will enforce their own regulations. Florida requires express written consent for all commercial calls made to residents, with no established business relationship exemption. Spoofing of caller ID is prohibited in Oklahoma, while many […]
Essential Disclaimers for Call Marketing Effective pay per call disclaimers should cover many legal bases, ensuring they do not compromise call conversions. They have to have TCPA regulated consent language (“By providing your number, you agree to receive marketing calls…”). Lead generators must also note how information will be used (“These calls may be from […]
Protecting Call Campaigns from Bad Actors There are many fraud threats against pay per call marketers, including fake calls from competitors, number recycling by lead sellers, and bot simulations for call conversion. Advanced fraud detection starts from the analysis of call patterns: repeated calls from the same number with the same or similar duration parameters […]
Automating Call Compliance Management Sophisticated software for compliance enables pay per call marketers in their use of the complicated legal requirements. Such platforms include Gryphon Networks, which offers real time DNC scrubs against federal and state lists, coupled with automatic suppression updates. ComplianceIQ includes call recording consent management, so it adapts to jurisdiction specific rules […]
Navigating Call Recording Consent Requirements Call recording laws vary widely in different jurisdictions and thereby result in complex compliance issues for pay per call operations. All party consent is required in eleven U.S. states, among them California and Florida. In such states, all parties must be notified of the recording and must agree to it. […]
Navigating Privacy Regulations for Call Marketing The constantly evolving landscape of data privacy regulations in call recording, storage of consumer information, and consent management compliance for pay per call marketers. The GDPR mandates that the subject of data collection purposes be disclosed visibly to the call initiators before the call connection for EU residents; options […]
Optimizing Lead Scrubbing Processes Effective Pay per call lead scrubbing goes above and beyond simple DNC compliance to facilitate multi factor verification that will improve lead quality. Advanced scrubbing should compare numbers to wireless block identifiers to avoid TCPA mobile violations, area code/prefix combinations validity checks, and amplification of fraud complaint associated numbers. Zone verification […]
Do Not Call List Management for Call Performance Pay per call marketers use their time very prudently as they wade through a number of complex DNC rules, within each state, at the national level, and internal opt out requests. Federal law mandates scrubbing call lists against the National DNC Registry at least every 31 days. […]