High-Intent Real Estate Leads On the high end of the residential property market, a very successful real estate sales team began a pay per call marketing program to entice serious sellers and qualified buyers. Separate call flows were then created for different property types and price points, along with unique tracking numbers for each neighborhood, […]
SaaS Trial Conversion Breakthrough Their free trial conversion rates underwent a metamorphosis through pay per call nurturing programs with a well defined focus on target customers. Call campaigns were designed around certain user behaviors, calling trial users who were in the process of creating reports but had not shared them, or who had just begun […]
Accelerating Auto Dealership Conversions The five location automotive dealership group has implemented pay per call advertising to fight the spiraling response rates from traditional digital leads. Make/model specific call campaigns were created to route inquiries to sales consultants certified on that specific vehicle. Dynamic call scripts based on caller characteristics would change with the conversation […]
Transforming Insurance Lead Quality Revolutionizing their lead generation, an area insurance agency specializing in auto and home coverage implemented a multi layered pay per call verification system. This agency began separate call campaigns for different policy types using unique tracking numbers to determine from which marketing sources qualified leads were likely to come. An intelligent […]
Home Services Call Perfection The national home services platform implemented pay per call routing, resulting in transformed lead quality and improved partner satisfaction. By creating specific call trees to cover 87 different kinds of service from appliance repair to window replacement they reduced misrouted calls by 91%. The system enabled linking callers’ ZIP codes to […]
Quality Legal Lead Generation The lead generation process of a personal injury practice in Florida changed through a multistage pay per call verification system. So specific campaigns under different case types (auto accidents, slip and falls, medical malpractice) have unique tracking numbers. An intelligent IVR pre qualified callers with specific accident dates and injury queries […]
Luxury Travel Call Conversions A boutique safari operator focused on African luxury vacation experiences substituted its dying brochure request program with pay per call marketing. Higher intent travelers willing to discuss itineraries right away were attracted through destination oriented call campaigns requiring numbers like 1 800 VICTORIA FALLS. The company instilled their call specialists with […]
Revolutionizing HVAC Lead Acquisition An HVAC contractor working in the residential field in Phoenix had set up a pay per call strategy that took advantage of extreme temperatures to generate service calls with high intent. Their system automatically adjusted bids according to real time weather updates and increased spend when temperatures rose over 100°F or […]
Transforming Plumbing Lead Generation A mid sized plumbing company servicing the Chicago metro area implemented pay per call marketing to handle inconsistent lead quality from traditional directories. Emergency focused call campaigns targeting searches like “burst pipe repair” and “24/7 plumber near me” resulted in 72% more qualified leads in the first month. The campaign featured […]