Airline Ticket Sales Boost via Pay Per Call
Accelerating Auto Dealership Conversions
The five location automotive dealership group has implemented pay per call advertising to fight the spiraling response rates from traditional digital leads. Make/model specific call campaigns were created to route inquiries to sales consultants certified on that specific vehicle. Dynamic call scripts based on caller characteristics would change with the conversation lease specials offered to callers under 40, certified pre owned options to credit challenged shoppers. The dealership also integrated its call system with inventory management software, allowing salespeople to check local stock availability while conversing with customers. This brought down the average time to test drive appointment setting from 4.2 days to only 9 hours.
From Phone Inquiry to Showroom Visit
The irrefutable breakthrough for the dealership was harnessing AI powered call scoring that identified promising buyers through how they carried on conversations. Phone calls that involved certain features, information on trade ins, or financing were then flagged for priority follow up. The dealership coupled all these call campaigns with retargeting ads, targeting the very vehicles that had been previously discussed during the phone conversation. Within half a year, a $127,000 campaign had generated 1842 qualified leads that resulted in 611 visits to showrooms and 387 vehicle sales. The pay per call model proved to have a 62% higher showroom conversion compared to traditional leads; hence, car shoppers screened through phone conversations would buy heavier than conventional leads.
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