Retargeting Travel Website Visitors to Call
Bing Ads for Travel Call Bookings
When setting up pay per call travel bookings directly on Bing, concentrate on the older side, affluent travelers with cruise and tour package offers. Let ad groups be made around traveler concern, for example: accessible travel planning; luxury cruise specialists; multi generational family vacations. Highlight personal service in the ads: Call our award winning agents for stress free planning. Leverage Bing’s call extensions and location targeting to reach travelers nearby to your physical agencies. For safari and adventure operators, target professionals with disposable income using Bing’s LinkedIn profile targeting.
Converting Bing’s Travel Researchers
Bing Travel campaigns with the most conversions tied to specific price anchoring: “7 night Alaska cruises from $899 call for suite upgrades.” Discuss ad copy appealing to Bing’s research centric user base: “Get all your questions answered in one call.” For all inclusive resorts, target people searching for stress free vacation planning. Take advantage of dayparting at lunchtime and into early evenings when travelers are around. Analyze search queries for underserved niches, such as “small ship Mediterranean cruises” or “voluntourism packages.” Retarget Bing searchers with Facebook ads, employing the same call tracking number for cross platform reinforcement.
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